Program

Thursday, January 11, 1996

Ralph Christy

Steve Sonka

Vern Eidman

9:00-10:15

Beyond the Research and Marketing Act of 1946

Assessing the Role of Public Research and Extension Policies in Promoting Improved Performance of the Agro-Food Marketing System

Larry Hamm,
Michigan State University

Rethinking the Role of Government in Future Agro Food System

Julie Caswell,
University of Massachusetts

10:15

10:30-Noon

Panel Discussion: Investment in Publicly Supported Marketing Programs

Moderator: Richard Kilmer

Ken Clayton, USDA

Cathy Jabara, U.S. International Trade Comm.

Ron Knutson, Texas A&M University

12:00

Washington D.C. Update

Mr. Paul Drazek Special Assistant to the Secretary

Invited

1:15

Firm-Level Perspective of Global Markets and Marketing: Three Views.

Moderator: Michael Cook

Dan Pearson, Cargill

Steve Meyer, NPPC

Tom Sporleder, OSU

Break

3:15

Redefinition of Regulation and Trade Policies

Moderator:
Julie Caswell

Marketing Food Products Without Marketing

Policies: International Competitiveness of the U.S. Seafood Industry

Cathy R. Wessells,
University of Rhode Island

Enforcement of Regulation Under Trade Agreements: Impacts on Competitiveness

John J. Van Sickle,
University of Florida

Trade and Regulatory Policies in the New Reality: Changing the mix?

Larry Martin and Vincent Amanor-Boadu,
University of Guelph

Cash Bar

Business Meeting Dinner on your own

Friday, January 12, 1996

Continental Breakfast

Markets and Marketing on the Information Superhighway

Moderator:
Steve Sonka and Sally Thompson

Electronic Communication Demonstration

The Effects of New Information Technologies on Agricultural and Food Markets

Sarahelen Thompson and Steve Sonka,
University of Illinois

9:50-10:10

Coffee

The Effects of Information Technologies on Commodity Marketing Firms and Strategies

Frank Beurskens,
Frank Beurskens Consulting

The Role of the Federal Government in Providing Information Technologies in the Agricultural Food System

Henry Bahn,
CSREES, USDA

Rapporteur/Discussion

Randy Torgerson,
ACS, USDA

Randy Westgren,
University of Illinois

Adjourn